Cross-industry fusion is no new movement, neither transient, yet certain establishments have the savoir-faire to meld brands so harmoniously that it seems one.
This season sees VOGUE China hosting a highly anticipated affair as emerging Chinese designer Zhong Zixin unveils her Spring/Summer 2025 collection at Bacchanalia Mayfair’s exclusive room, Apollo’s Muse.
A golden marble-flooded space within London’s most decadent restaurant, Apollo’s Muse is an ode to Grecian and Roman maximalism with its velvet seating, mirrored surfaces, and gold-leaf-esc detailing. Exuding unparalleled opulence, the setting naturally attracts attuned brands to immerse themselves within. Enter Zhong Zixin, the inaugural winner of the VOGUE China Fashion Fund Chinese Designer Prize; a visionary who is continuously influenced by her heritage and seamlessly fuses Eastern aesthetics with a contemporary eye. The aesthete’s unique label has garnered acclaim from leading industry authorities in both the East and West; now, VOGUE China continues to showcase her unequivocal talent whilst simultaneously exhibiting the immense flair of China’s new generation of young designers, carving their path in today’s fashion realm.
Archival work of Zhong Zixin, VOGUE China Fashion Fund Chinese Designer Prize winner
The VOGUE Fashion Fund was originally established to offer monetary support and guidance to the upcoming set of designers. Last year, the VOGUE China Fashion Fund was officially introduced, championing the innovative spirit of fresh talent within this market, on a global stage.
A hedonistic and sensory overload, Bacchanalia serves as the ideal milieu for Zhong Zixin’s new collection, fittingly named Bacchus. Inspired by her childhood — where grapevines climbed the trellises sprinkling her abode with rich fruity aromas — the presentation infuses classical elegance with mythological vision. It acts as a flawless extension to Apollo Muse’s distinct design, inspired by ancient wonders of the world and home to antiquities dating back to 2AD — yet it all seems to purposefully exude modern escapism. The living museum’s aesthetic enhances the mystical enchantment of Zhong Zixin’s work, betwixt giant Damien Hirst statues and a peppering of Gary Myatt murals.
An artistic eruption within a coveted in vogue dining destination, gratifying the most discerning tastes and harmoniously exhibiting cross-industry magic.
Text: Eleanor Taylor-Roberts
