TRENDS

Healthy Wealth: world of Urtekram

Urtekram is a world of environmentally friendly organic products based on all natural ingredients, created to support a healthy lifestyle.

This world has everything you need – from traditional food to delicious spices and fruit snacks.

Urtekram Vegan products

Urtekram is a brand owned by Midsona Finland Oy, part of Midsona group of companies. Urtekram was founded 1972 in a small shop in Copenhagen, where compassion for the environment and fellowship grew strong. Today company products can be found throughout the Nordic countries and Europe but also in various corners of the world.

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Urtekram production is located in the picturesque Marijager in Jutland, Denmark. It produces organic food in the half-stock and frozen food categories, personal care & beauty products, as well as food for people with allergies, including lactose and gluten-free products.

Urtekram Nut & Oils

For Urtekram, ecology is its heart. In the early 1990s, as ecology started to grow, especially in the big cities of Denmark, Urtekram was one of the first brands to seriously consider adding organic items to its core range.

Urtekram Spices

An important factor of the company is constant control over reducing the environmental impact at all stages of the production chain, from the individual farmer to packaging materials and product transportation. The packaging of all products was developed in Sweden in cooperation with the head of Nordic Organic.

Urtekram Coconut products

Urtekram offers a wide range of organic products for every taste.

Urtekram Gluten-free

All products are very simple to use in meal preparation that most consumers can easily proceed with at their home kitchens. Many of the most popular foods are also suitable for dieters, allergy sufferers and gluten- and lactose-free.

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The Coconut series is represented by a variety of different items made from this wonderful nut, rich in fatty acids, antioxidants and minerals.

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Coconut flour, shavings, chips, milk, cream, butter and others.

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Nuts — this section contains a large assortment of nuts: hazelnuts, almonds, pistachios, cashews, peanuts, which are perfect as an addition to breakfast, lunch and desserts.

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As well as nut spreads, which have won special love among children and adults.

Urtekram Seed Oils

Sesame and hemp seed oils are also very popular, adding special taste and aroma to any dish.

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Morning selection & natural sweeteners is one of the most popular lines of Urtekram. Crispy granola, muesli, honey, fruit syrups, dried fruits.

Urtekram Breakfast selection

In 1980, company representatives traveled to Turkey to discuss organic farming with local farmers. It was especially important that dried fruit producers stop using toxic sprays.

Urtekram Dried fruits

Turkish farmers have risen to the challenge and today all the fruits they supply are grown with gentle, organic methods.

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Vegan & grains — superfoods such as couscous, quinoa, chickpeas, lentils, as well as vegetable spreads, polenta — incredibly healthy, tasty and nutritious products that have found their lovers not only among vegan food adherents.

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Gluten-free — with gluten-free Urtekram products you can make your daily meals delicious and varied regardless of diet.

Urtekram Gluten-free

Cereals and muesli for breakfast, baking mixes, alternative flours and excellent pasta for dinner.

Urtekram Spices

SpicesUrtekram offers a wide range of high quality organic spices and herbs from around the world that bring flavor and color to life.

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Cinnamon sticks, raw licorice powder, chili flakes, ginger, curry, fennel, cayenne pepper and even Himalayan salt, as well as national cuisines aromatic blends: Mexican Mix, Italian Mix, Cajun Mix, etc.

Urtekram Organic

Urtekram’s goal and intent is to continue providing consumers with clean and wholesome staple foods, and to develop new and inspiring innovative products that will help to enrich and diversify consumers’ regimen.

Devotion and enthusiasm are the main motto of Urtekram.

Urtekram assortment

The Sustainable Brand Index selected Urtekram as the most responsible brand in Denmark in 2017, and the brand took a second place a year later.

Urtekram

www.urtekram.fi

www.urtekram.dk

Contacts: kuluttajapalvelu@midsona.fi

Address: Midsona Finland Oy, Perintötie 2 C, 01510 Vantaa; Midsona Danmark A/S, Klostermarken 20, 9550 Mariager

Instagram: @urtekram; @urtekramsuomi


Editor-in-chief: Patricia Kolari
Text Writer: Marina Timoshevskaya
Technical Director: Evgeny Fedorov              Photos: EATWEEK