Lakrids by Bülow is the dream come true of the founder of the brand Johan Bülow, who put all his passion and love into creating a unique product that has gained popularity not only in Scandinavia, but worldwide.
Today, Lakrids by Johan Bülow is the most successful confectionery in Denmark.
Johan spent a lot of time learning the secrets of making licorice, and in 2007 the first Lakrids by Johan Bülow store was opened on the idyllic island of Bornholm in Denmark, the idea of which was to make liquorice in-store and bring its flavor throughout the area.
The strategy succeeded, the licorice was sold out in a matter of hours. This is how the path of fame of the famous brand began.
Lakrids by Bülow is known for its chocolate-coated licorice balls in different flavors, but originally they were soft and sweet licorice sticks that have remained the brand’s classics to this day.
All ingredients used in the preparation of licorice are natural and organic.
In addition to the traditional favorite flavors, Lakrids by Bülow produces limited edition collections for various holidays and events.
For Valentine’s Day, an excellent red-pink LOVE series has been developed, inspired by diamonds of these rare colors.
FRUITY CARAMEL is inspired by the Fancy Intense Pink diamond and STRAWBERRY & CREAM — by the Fancy Red diamond. As the creators of the collection say: “Diamonds are forever, liquorice is for now”.
STRAWBERRY & CREAM is a combination of savory red strawberries, soft white cream and sweet liquorice. Exclusive white chocolate brings it all together into bright, juicy and striking union to experience true Danish love.
FRUITY CARAMEL, a seductive combination of salty liquorice smothered with sweet-salty caramel chocolate, with layers of fruity and pungent blackcurrant notes and crunchy chunks of raw licorice will surely make your heart crave more.
The philosophy of Lakrids by Bülow is to show the love for licorice on a global scale, using a wide range of flavors and seasonings, and to carry this love around the world.
Lakrids by Bülow
Address: Sydholmen 5, 2650 Hvidovre Denmark
Instagram: @lakridsbybulow
Editor-in-chief: Patricia Kolari
Text Writer: Marina Timoshevskaya
Technical Director: Evgeny Fedorov Photos: EATWEEK
